About RSI
Imagine: Your book in the hands of the industry’s best marketing and publicity campaign engineers
What could happen to your business if your book title became a household name?
Since 1997 RSI has been building some of the most recognized titles in publishing today—with the longest and strongest track record in the marketplace (in fact, our titles just keep getting stronger). Yes, it takes a good book, to generate great results. But, even a great book, without great publicity, positioning, platform, and strategy, isn’t going to reach its potential.
RSI is a campaign-focused company—creating customized plans, unique to your needs and your networks—with an end-goal in mind. RSI’s campaigns are a sequence of actions all designed to produce clearly defined objectives within limited timeframes and with limited resources. We don’t sell vague promises like “increase your awareness”. Instead, we create campaigns that reach a specific goal, like: “On the bestsellers list”, or "100,000 copies sold."
How do we achieve these results, book after book?
RSI has developed proprietary methods to influence engineered and organic levers in the marketplace. Our strategies are customized, proven, and backed by trust-governed relationships throughout the industry.
Call us to find out more about our Seven Channels of Influence Framework—and how it can drive your book, your business, and your image all the way to the top.
The RSI Story: Who are we?
KEVIN SMALL – Founder and Managing Partner
In 1996, Kevin Small was recruited by the leadership development author John C. Maxwell. Kevin was tasked with the creation of a platform that would be used to bring Maxwell’s leadership books to market. As the President of Maxwell’s company, Kevin launched a satellite event training series that would enroll over 1 million students while rolling out an integrated publishing platform that launched four New York Times bestselling leadership titles. Maxwell’s annual book sales grew to over 1.2 million books. Under his leadership, the company grew dramatically over the next four years – from 10 to 125 people, and from $2 million to $25 million in revenue. Kevin managed the company’s sale in November 2004.
In March of 2005 Kevin founded The Marcus Buckingham Company around bestselling author and Gallup Researcher, Marcus Buckingham. For the next three years Kevin built a research and training company around Buckingham’s body of work developed after Buckingham left The Gallup Organization. Kevin served as the Executive Producer for Buckingham’s award winning film, Trombone Player Wanted, and launched the book, Go Put Your Strengths To Work, which was debuted with a dedicated Oprah show and a national book tour.
Meanwhile, the book business was changing quickly. Publishers were less and less able to commit the usual level of resources to authors’ launches. Kevin recognized that market conditions would soon require that authors have their own marketing representation in order to have impact -- despite the strength of their ideas, or their platform. Kevin’s response was to form ResultSource, a boutique marketing firm that works with today’s thought leaders to build bestsellers.
Today Kevin Small serves as the Managing Partner to ResultSource as well as SmallBooks.com where he agents business, self help and Christian Living books. Kevin and his staff of six fulltime employees serve as the business managers for Chip and Dan Heath.
Kevin and his wife of 15 years, Robin, have four children and reside in Carlsbad, CA.
BECKY BLACKBURN – Office Manager